Authentic Marketing — The Trusted Doctor System

We take on 10 new doctors at a time — book a call while one is open.

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For owner-doctors & clinics in Egypt

Watch how we help doctors to convert better and get clients organically in 90 days or less

We build doctors and clinic owners in Egypt a brand patients recognise — in 90 days. Without running ads, without hiring a team, and without more than 10 hours a month of your time.

Who we work with
Aesthetics,
Plastics & Derm
Cosmetic
Dentistry
Fertility
& IVF
Bariatric
Surgery
Orthopaedics
& Ophthalmology
Multi-Doctor
Clinics

Who this is for — and who it isn't

We'd rather lose the call than take on a practice this doesn't suit.

This is for you if

It fits

  • ✓ You own the practice, or you're a partner, and you're the doctor patients come for
  • ✓ You're willing to appear on camera — around 60 to 90 minutes a month
  • ✓ Your patients research for weeks before they choose
  • ✓ You can hold a filming date and review scripts inside a few days
  • ✓ You're building something you intend to still own in five years
This isn't for you if

It doesn't

  • ✕ You want a number of patients guaranteed in writing
  • ✕ You want results inside a month — compounding shows from month three
  • ✕ You won't film, and want someone to speak in your name instead
  • ✕ Your cases are emergencies, where the patient goes to whoever is closest
  • ✕ You want ads run — we don't run them and don't want to
01 Selected Work

Four accounts we rebuilt

None of these clients runs a clinic — so what you're looking at is identity, consistency and retention, not patient numbers. The screenshots are the accounts themselves.

Case 01

Ayman Fatiha

Trainer and certified practitioner · Egypt · retreats in Dahab, Bali, Jordan and Saudi
The problem
Twelve posts, twelve different visual languages. Publishing was inconsistent and the ideas were thin.
What we did
Took over scripting and production, unified the identity across the grid, held the schedule.
The result
One recognisable page instead of twelve. A new visitor gets the message in seconds.
Identity unified · production consistent
Ayman Fatiha's account
Ayman Fatiha's account
Case 02

Walaa Jannat

Conscious-parenting coach · 250,000 followers
The problem
A quarter of a million followers and no identity. The audience knew her name without knowing her position.
What we did
Unified the visual system, took over production, rebuilt the content around what her audience responds to.
The result
Three months in, the grid reads as one voice.
3 months · large account, fixed positioning
Walaa Jannat's account
Walaa Jannat's account
Case 03

Roaa & Aya Ouedat

Healing practitioners · Palestine, now UAE
The problem
September 2024. An account with nothing on it. We started from zero.
What we did
Built the whole thing — identity, production, strategy, and the consistency to keep it running.
The result
Twelve months later: a company in the UAE, work with production houses there, invitations onto channels.
From zero → company in the UAE in 12 months
Roaa Ouedat's account
Aya Ouedat's account
Case 04

Dr. Heba El Seifi

University doctor in psychology · therapist
The problem
No time to produce. So she published rarely, consistency broke, results moved slowly — the loop most doctors are stuck in.
What we did
We bring the topics, write the scripts, send them for her review, and double down on whatever works — while leaving her room to say what she wants. We direct; we don't dictate.
The result
Reach and engagement up substantially. Twelve continuous months, renewed every term.
12 continuous months · renewed every term
Dr. Heba El Seifi's account
Dr. Heba El Seifi's account grid
02 The Gap

Every clinic in Egypt rents attention. Almost nobody owns any.

Clinic after clinic bidding for the same rented attention — while the channel that keeps working after the budget stops sits empty.

Channel one — rented

Paid traffic on its own

  • ✕ Works the day you pay for it, stops the day you stop
  • ✕ Cost per lead climbs every quarter as more doctors bid
  • ✕ Lands a stranger on a profile that gives no reason to choose you
  • ✕ Every conversation opens on price, because price is all there is to compare
  • ✕ Belongs to the platform, not to you
Channel two — owned

A brand patients recognise

  • ✓ Keeps working after the budget is switched off
  • ✓ Compounds — month two builds on month one and never resets
  • ✓ Makes the traffic you already pay for convert better
  • ✓ Patients arrive knowing how you work, so the conversation doesn't start at price
  • ✓ Accounts, footage and assets stay in your name — during and after

We don't replace your media buyer. We make their traffic convert — and build the channel underneath it that doesn't switch off.

03 The System

The Trusted Doctor System — three phases, 90 days

Phase One

Positioning

Anyone opening your profile knows in three seconds what kind of doctor you are and who you're right for. You stop being a row in a comparison table.

First 2 weeks
Phase Two

The Build

The moment a patient looks you up starts working for you instead of costing you.

To day 45
Phase Three

Compounding

Your name gets said without you. Patients arrive knowing how you work, and it never resets — every month adds to the last.

Month 2 onward
04 What You Get

Every month, in writing

Not a retainer with a vague scope. This is the list, and it's the same list in the contract.

Produced for you

The content

  • 16 to 20 short videos a month
  • 2 long-form videos a month
  • One introductory film about you and the practice
  • One filming day a month, planned and directed by us
  • Every script written and sent for your review before anything is filmed
Run for you

The accounts

  • Publishing across five platforms
  • Profiles rebuilt — bio, highlights, grid, the lot
  • Direct messages and comments handled daily
  • A reception script, so the people answering say the same thing you do
  • Accounts, footage and assets stay in your name
Behind it

The thinking

  • A positioning session at the start — ninety minutes with Mohamed
  • A bank of 30 questions pulled out of your own clinic days
  • A monthly strategy session
  • A monthly report on what moved and what we're changing
  • A content calendar you can see a month ahead
05 Client Testimonials

In their own words

Left exactly as written, in the clients' own Arabic.

Selected Work · Case 01
Ayman FatihaTrainer & certified practitioner · Egypt
Selected Work · Case 03
Aya OuedatHealing practitioner · Palestine, now UAE
BatoolClient
NormaClient
GhailaClient
فريق متعاون كتير، حسيت براحة كبيرة بالتعامل معهم وسرعة بالرد والتعديل والتجاوب مع كل شي بطلبه. توفير بوقتي ومتابعة مستمرة حفزتني عالعمل بأوقات ما تكون عندي الهمة والحافز. وجودكم عمل فرق بشغلي ووقتي، شكرا كتير.
Souad ElkhatibClient
محمد ومنى والفريق كله شكرا شكرا على محتوى رائع عمبتقدمولي اياه. خدمة سريعة جدا جدا!!! تصاميم عصرية وملائمة لاهدافي وشغلي، وكل شي بطلب عليه تعديل بتعدلوه بكل حب. صرت ملاحظه التفاعل اللي زاد عصفحتي وقدي عمتكبر من يوم ليوم.
Rasha KhatebClient
بتجربتي بالشغل معك لمست عندك المهنية العالية، حب العطاء والإخلاص والتفاني للشخص اللي عم تقدمله هاي القيمة. والأهم من هذا كله حساسيتك للشخص ومرونتك بالتعامل حسب الظروف، وهذا اشي جدا مهم بالنسبة الي.
Mentor Shaza EsmaelClient
اولا انا تشرفت بالعمل معكن.. التعامل راقي ومريح والعمل كان مميز.. بالالتزام بالمواعيد والجودة والاحترافية.. وأهم شي الذكاء وسرعة البديهة بمعرفة نمط العميل والأشياء المناسبة لافكارو ومحتواه وطاقتو.
Taghreed AltaweellClient
تقييمي اكثر من رائع، بداية من التعامل الحلو والراقي والأحلى هو المرونة والحب. اللي بطلبه على طول بصير الحمدلله. احلى شي انه فاهمين علي الفريق شو بدي بداية من محمد وباقي الفريق... هاد شي مريح جدا. فعلا انه استثمار حقيقي.
IntellectualcafeClient
محمد الفيديو ممتااااز... قللتوا من الحركة والانيميشين الكتير وحليتوا مشكلة ان الفيديو يصير بطيء. وفي تحسن ملحوظ بالإملاء. والصور والفيديوهات اللي تشرح الفيديو جمييييلة ومبدعة. انتاج اكثر من جميل.
SolimanClient
06 The Alternatives

Why not just do one of these instead?

Fair question. Most doctors have already tried at least two of them.

A social media agency

They post. Nobody there decides what you stand for, so month six looks like month one with different captions — volume, and no position.

A media buyer

Good at what they do, and we don't replace them. But the click still lands on a profile that gives a stranger no reason to pick you, so the cost per case climbs every quarter.

A production company

They shoot beautifully, then hand you the files. Nobody wrote the scripts around a position, nobody publishes them, and nobody answers the messages that come back.

Someone in the family who's good with Instagram

Cheapest option in the room and the most expensive one in practice — it's your face and your registration on the line, with nobody reviewing what goes out before it goes out.

A course, and doing it yourself

The knowledge isn't the bottleneck, the ten hours a week is. Every doctor we've met who took this route had stopped publishing by week five.

07 Who Runs This

You work with Mohamed, not a ticket queue

Mohamed Korany

Mohamed Korany

Founder · Authentic Marketing

Mohamed leads the account himself — the positioning session at the start, the monthly strategy session, and the calls in between. A team of ten sits behind him: writers, a production crew, designers, editors, and the people who run the accounts day to day.

What he won't do is promise you a number of patients. The clients on this page have been with us anywhere from three to fourteen months, and every one of them renewed because the work was delivered — not because a number was guaranteed.

08 The Guarantee

We guarantee our work. We don't guarantee patient numbers.

What happens after a patient makes contact isn't in our hands — your reception, your prices, your schedule. Anyone promising a case count per month is either selling words, or about to send you junk enquiries to hit it.

What we do guarantee

  • ✓ The agreed content is delivered in full and on schedule
  • ✓ If we fall short on delivery, we work free until it's delivered
  • ✓ Every script reaches you for review before anything is filmed
  • ✓ Accounts, footage and everything produced stay in your name

What we don't

  • ✕ A number of patients or bookings in a set period
  • ✕ An increase in revenue or in your prices
  • ✕ A follower count by a certain date
  • ✕ Results in two weeks — real compounding shows from month three
09 Questions

What we get asked every time

What does this cost, and why?

30,000 to 55,000 EGP a month, moved by content volume, number of platforms, and one doctor versus a clinic with several. That covers six jobs — strategy, brand direction, script writing, filming and editing, design, and running the accounts day to day — not someone sending you a post. The way to size it: your average case value × 2–3 is roughly the fee. Six months minimum, and no discounts on price — if budget is tight we cut scope instead.

Isn't this against medical ethics?

Self-promotion is. Scientific explanation isn't — as long as you speak inside your registered specialty, state things simply, promote neither yourself nor any medication, and identify yourself as registered. Every script is checked before you're in front of a camera, and anything promising an outcome or comparing you to another doctor comes out. We aren't a legal authority: anything unclear, we'll tell you to take back to the Syndicate.

I already spend on ads. Doesn't this replace them?

No. We don't run ads and don't want to. Your media buyer keeps the traffic; we make it convert — the same click lands on someone the patient recognises instead of a name and a photo. What we add is the channel underneath it, which keeps working the day you stop spending.

Will this work for my specialty?

Best where patients research for weeks and the decision is trust-driven: aesthetics and dermatology, cosmetic dentistry, fertility and IVF, bariatric surgery. Worst for emergencies, where the patient goes to whoever is closest. One thing matters more than specialty though — whether you're willing to appear.

What if I don't see results?

We guarantee delivery, not patient numbers — what happens after contact isn't in our hands. Every month we measure things you can check yourself: profile visits, incoming messages, video completion rates, new reviews. If those are flat after three months the positioning needs changing, and fixing it is our job at no extra cost.

How much of my time does this take?

One positioning session at the start — ninety minutes, and nobody can sit it for you. Then one or two filming days a month, agreed well in advance, plus a short monthly session. Under ten hours. The hard part isn't the hours, it's holding the filming date.

What am I supposed to say? I don't have material

Every doctor says this, and every doctor answers the same thirty questions every week in clinic without noticing. We pull those out of you in the first session and turn them into a script calendar — and you review every script before filming.

I'll look ridiculous on camera. My colleagues will see it.

Fair — nobody trained you to speak to a lens. You're never improvising: the script is written, reviewed by you and rehearsed before the camera is on. And what colleagues react badly to is a doctor selling himself; a doctor explaining his own specialty is the version they respect. Plenty of clients dread the first film. None has regretted it.

I already post content — what would you do?

Look at what's up, first. Usually the problem isn't volume — every piece says something different, so a follower comes away thinking you're a good doctor without knowing what kind. We settle that line first. Case 02 above is exactly this.

Who owns the accounts and the content?

You do. Accounts, domains, raw footage and every finished asset stay in your name, during and after. We hold nothing back as leverage.

Who am I actually working with?

A team of ten, with Mohamed Korany leading the account himself and a monthly strategy session with him. Not a queue you submit requests into.

Why six months?

The first two months are build — positioning, profile rebuild, the shoot, the signature film, the content bank — and compounding only shows from month three. A three-month engagement would end the month the work starts paying off.

10 Next Step

Patients choose the doctor they already know.

On the call we'll open your account and the two closest to you in your specialty, and tell you plainly what's missing. Thirty minutes, no pressure.

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